What’s your Marketing Effectiveness Score?
Use BEAM’s ‘Marketing Performance Indicator’ (BEAM MPI)
to see how your marketing stacks up!
Marketing effectiveness can be measured in many ways eg. achievement of sales, awareness (reach & frequency), campaign results,
website performance - traffic and conversions, ROI and so on.
Follow the prompts below in our ‘Marketing Performance Indictator' survey to rate your marketing attributes and activities.
The score system will tally your results to assess your current marketing, and make some suggestions along the way!
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